Educational Development Corporation, a
Delaware corporation, was incorporated in 1965 to develop curriculum materials for
schools. In 1978 the Publishing Division was created to distribute Usborne children's
books, and the Home Business Division was started in 1989.
Educational Development Corporation is the United States
trade publisher of a line of childrens books produced in the United Kingdom by
Usborne Publishing Limited. The Home Business Division distributes these books through
independent sales consultants who hold book showings in individual homes and through book
fairs and direct sales. The Home Business Division is also responsible for sales to school
and public libraries through specially trained Educational Consultants. The Companys
Publishing Division distributes selected books to book stores, toy stores, specialty
stores and other retail outlets throughout the United States.
A Note From E.D.C. President, Randall White
In 1973, Peter Usborne decided that
educational, nonfiction books would need to change in order to compete with TV and comics.
He borrowed some ideas from these two media and hired educational consultants to oversee
the writing to create nonfiction books that would arouse and hold the child's attention.
Putting to use his text book publishing background, he pioneered a new children's book
Explanatory books which merely explain are doing only half
the job; if a book fails to make its subject attractive and interesting to the reader,
chances are that the explanation will fail. Usborne Books are designed graphically to draw
the students in, to make them want to learn the material and to help them retain that
knowledge. The magic of Usborne Books is that they make both reading and learning fun and
not a boring or intimidating experience. Peter Usborne set out to break down a
childs resistance to reading and learning. These books are so well organized that
children absorb and recall much of the vast amount of information presented.
Usborne Books truly appeal to all ages, infants to adults,
with prices to suit everyone. The books are printed on acid free paper, so the pages will
last forever if taken care of properly.
EDC is a publicly traded company on the NASDAQ stock market
and was recognized in November 1997 by Forbes Magazine as one of the 200 Best Small
Companies in America and in 2005 made the Top 100 list by Fortune magazine.
I am very proud of our company and the product line we
represent, and also very pleased with the response from our customers. Our goal is to
continue to provide the finest educational books for your children.
President and CEO